Trocchio Advantage Team

Liz Trocchio Smith, Founder & CEO

As Founder and CEO of The Trocchio Advantage, I am able to foster executives to become the best they can be.

I have extensive experience in leading, directing and coaching individuals who take pride in improving their professional worth. My savvy comes first hand from dealing with diverse issues in the work place. I've created training and mentoring programs for the industries that serve experienced professionals as well as young up-and-comers. These programs have won me numerous awards and recognition including Dallas Business Journal’s Most Influential Women In Business, The Diversity Service Award, Who’s Who in the Southwest and Most Influential Women in Tarrant County.

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Sharla Hibberd

Sharla Hibberd, Vice President – Marketing

Sharla Hibberd is a web and graphic designer with a broad range of experience garnered over her 20-year career. Through this experience, Sharla has become a preeminent support figure. She has concentrated on corporate services working in various capacities with companies including Cawley Partners, CRT Properties, Inc., Cushman & Wakefield, Encore Enterprises, Holt Lunsford Commercial, and Jones Lang LaSalle.

As part of the team at Trocchio Advantage, Sharla offers immeasurable expertise in different aspects of marketing, design, and project coordination. Her focus is to execute a myriad of assignments to support the firm through operations, administration, and marketing functions. Sharla develops custom material and implements processes constructed to create productivity and information presentation that is directly relatable to profitability. Her consideration of each project produces the most efficient result without sacrificing the details.

Support Roles:

  • Administrative
  • Operational
  • Strategy
  • Team & Project Coordination
  • Marketing
  • Graphic design
  • Website maintenance

Tanya Smith, Social Content Strategist

Tanya Smith ( is among the top rising professionals in online branding and marketing systems.  A creative social content strategist, soccer mom and geeky student of all things internet, Tanya coaches service providers to leverage snack-size, microcontent for maximum social media visibility so they can go from invisible to influential.

Her experience and branding perspectives have been featured in radio, print, and a number of well-known digital publications such as Visionocity and Bronze Magazine. As a former instructor and faculty member for the Workplace Coach Institute Inc. in 2011, Tanya developed her first groundbreaking course on how to design a phenomenal online branding strategy. She has created a number of successful online courses ever since.

Tanya has been a guest speaker for various national organizations and events - speaking in 2016 as a break-out presenter at the Rocks Digital Marketing Conference, delivering a world-wide simulcast for the Army & Air Force Exchange Service (AAFES), providing training on online branding and marketing systems for the University of Texas at Dallas’ executive coaching “Expert Forum” and other companies such as Alliance Data Systems (ADS).  Formerly named #4 in the top 10 of Most Intriguing Women by the National Association for Women on the Rise, Tanya has also been referenced in the list of 50 Fabulous Women Entrepreneurs by Black Business Women Online, and named previously as one of the Top 100 Business Coaches to follow on Twitter by Evan Carmichaels.

Tanya continues to set trends in social content marketing as a Certified Copyblogger Content Marketer and Digital Marketer Certified Social & Community Specialist.

Nichole Betterley

Nichole Betterley, Web Design and Development

Nichole Betterley ( is an experienced web designer and developer who specializes in helping coaches, consultants, and other solopreneur service providers create unique websites that help them be visible online, stand out from the crowd, connect with their site visitors in a meaningful way, and convert those visitors into clients.

She loves walks on the beach, reading by the fire, and WordPress tutorials. She lives in the Seattle area with her husband, daughter, and the obligatory, work-from-home cat.

Nichole volunteers teaching art to her daughter's elementary school class as well as organizing and speaking at local meetups focused on educating small business owners and entrepreneurs about how to use and get the most out of their WordPress websites.