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Liz Trocchio Smith

Liz Trocchio Smith
Certified Executive Business Coach
and Trusted Advisor

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Women, Sorry, Not Sorry!

Monday, July 14, 2014

Good morning,

I often observe and speak about how frequently women apologize for not having done anything they should be sorry for.  I speak of it with many of my clients, colleagues, and in speaking engagements.  I observe it in women more so then men, and it comes up in many lunch and dinner conversations with both genders.

Recently, Pantene launched a commercial on this very topic that I found to be strong and right on target.   I received calls and emails from several people who had heard me talk of this topic letting me know of the commercial.  If you have not seen Pantene’s commercial, take a look here.  https://www.youtube.com/watch?v=rzL-vdQ3ObA , and their new slogan is quite appropriately, Sorry, Not Sorry.

Experts say that women have more connectivity to the left and right brain then men, therefore we are more emotional and more sensitive to how other people are feeling, which leads us to feel like we need to apologize for everything.

More than anything, most women aren’t aware they are doing it.  So, now that I’ve given you the gift of being aware, stop apologizing, and pay it forward to help other women do the same!